Equator Design makes leadership changes

Dan Ochwat
Executive Editor
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Matt Caldwell

Global branding and packaging design firm Equator Design, an agency behind many store brand makeovers, has promoted Matt Caldwell to managing director. Caldwell recently shared a guest post on five trends impacting store brands today.

He joined Equator in 2017, following years with Aldi U.K., working in operations, senior commercial roles and gaining experience across fresh, ambient, produce and general merchandise over a 12-year period with Aldi. 

At Equator, Caldwell’s client experience has helped him develop a deep understanding and appreciation for Equator’s unique under-one-roof model, in which design, food styling, photography, reprographics and production departments work together in one large team to drive efficiency and creativity. Based in Chicago while working across Equator’s U.S. sites, Caldwell has helped retail and CPG clients advance and elevate their brand propositions through packaging design.

As managing director of Equator Design, Caldwell will continue to support and empower Equator teams to deliver creative branding and packaging services across thousands of products each year.

Phil Jones

Additionally, Equator has announced the appointment of Phil Jones as its new USA vice president of client engagement, filling in where Caldwell left off. Jones possesses extensive experience in global operations, with a demonstrated history of working in the design industry. Skilled in photography, graphics, production management, pre-press, and strategic planning, Jones joined Equator three years ago as global operations and implementation director in the Manchester, U.K., studio before relocating to Cincinnati to open its newest studio.

Previously, Jones spent 10 years as European operations director at SGK and in leadership roles at Morrison’s, Enterprise IG and Mars Confectionery.

The shifts in senior management come amid a landmark year for the company, which is headquartered in Manchester and along with its U.S. studios in Chicago and Cincinnati and has three further sites in Nottingham, Dublin and Sydney.