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01/21/2021

Costco tees up golf equipment

Dan Ochwat
Executive Editor
Dan Ochwat profile picture

Golfers know Kirkland Signature. Costco’s own brand made a splash a few years ago with the launch of its Kirkland Signature golf ball that got rave reviews among golf enthusiasts for its performance but also for its affordable price. The retailer late last year took that trust even further by rolling out its first ever golf clubs — a set of three wedges and a putter. 

Reportedly, the items have been tough to keep in stock. Equally notable though, in the land of pallet displays, Costco merchandises its golf equipment with a little extra flair.

A walk through a Costco in Niles, Ill., for example, found the Kirkland Signature KS1 Putter in an interesting corrugated case that leveraged a big bold graphic on the back that called out the new equipment. The front of the display lined up the sleek putter packages in the display case.

Costco also stacked its boxes of Kirkland Signature golf balls right at the endcap, a tower of silver that couldn't be missed walking the wide aisles. The Kirkland Signature golf gloves were in a branded corrugated case on an equipment shelf. 

The set of wedges included a gap, sand and lob wedge for $160 total, a true value, and were recently approved for play by the USGA. The wedges were spotted in a store in Tampa Bay, Fla. The boxes in similar packaging colors as the putters were stacked on top of one another.

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