Consumers Focus On 'Cozy Comfort' For The Holidays
JCPenney's Holiday Promotional Schedule
- Black Friday Early Access (Nov. 3-5)
- Ready, Set, Holidays, Prep! (Nov. 6-16)
- Black Friday (Nov. 24)
- Friends & Family sale (Nov. 29-Dec. 3)
- Mystery Sale (Dec. 7-14)
- Super Saturday (Dec. 15-17)
Consumer Insights
With slightly more than half of consumers (51%) feeling stressed about finding the right gifts, shoppers are prioritizing practical presents that recipients can frequently use (55%), and said they would like to receive the same.
To help customers find what they want and need for the holidays at an affordable price, JCPenney said it examined hundreds of its most popular items and committed to holding most of them to the same price as last year – or even lower. In fact, a broad selection of gifting favorites across major categories will remain flat to match their 2019 pre-inflation prices. This includes more than 1,000 gifts priced $15 or less.
Beginning Friday, November 3, shoppers for three consecutive days will have early access to Black Friday deals. On November 24 — the actual Black Friday — JCPenney stores will open at 5 a.m. and bonus savings and giveaways will be offered at 5 a.m., 9 a.m., 1 p.m. and 5 p.m. (local time).
Holiday Inspirations
JCPenney’s holiday report also revealed that while shoppers are focused on rising costs, they are not skimping on entertaining at home. In fact, they’re less likely to cut back on hosting-related spending than spending on gifts or style, with more than half (52%) planning to spend more than $300 on holiday hosting.
The department store retailer will debut its “Penney Prepper Challenge,” encouraging consumers to see who can make all their holiday hosting duties count by entertaining for $300 or less. Social users can vote on the top #PenneyPrepperChallenge hosting displays and find inspiration to take on the challenge in their own home.
Additionally, Tia Mowry, actress and creator of festive at-home recipes, will also share her hosting takes and favorite picks for the Challenge, including tablescape décor, festive statement pieces and small appliances to make holiday recipes come to life.
“I’m excited to partner with JCPenney this season to inspire and encourage others who are hosting for the holidays,” Mowry said. “I’m a prepper at heart, and sometimes that means getting every detail done early for the time of year I love the most.”