JCPenney, Stylist Jason Bolden Expand Private Label Apparel Collections
Department retailer JCPenney has partnered with celebrity stylist Jason Bolden to launch new apparel items for the J. Ferrar and Worthington private brands.
Available Sept. 7, the J.Ferrar x Jason Bolden and Worthington x Jason Bolden collections feature designs from the Los Angeles-based stylist who has styled celebrities like Michael B. Jordan, Dwyane Wade and Vanessa Hudgens.
The J. Ferrar x Jason Bolden collection features “fashion-forward edge with modern suiting, trendsetting separates and tailored outerwear,” available in sizes S-5XL and 30x32-38x32. Worthington x Jason Bolden offers “work to weekend, day to night styles for fashionable women are reimagined with refined knitwear sets, timeless outerwear and menswear-inspired separates” available in sizes XS-3X and 2-24W.
“Whether you’re dressing for the everyday or your own spotlight moment, these collections continue to represent JCPenney’s belief that fashion belongs to every body with the perfect fit, trend-right styles and affordable price every time,” said JCPenney’s chief merchandising officer Michelle Wlazlo. “It’s been truly amazing working with Jason on these collections. You can see his creativity, keen eye, and sense of style in every piece and I’m so proud of this first-ever stylist collaboration for JCPenney.”
The retailer says that additional styles from Jason Bolden will come later in October, further expanding its private label portfolio.
“I want to give everyone a space and an opportunity to express themselves and feel like they have moments where they can walk through the world with impact,” said Bolden. “I think that’s what’s important about this collaboration with JCPenney.”
JCPenney operates more than 650 stores in the United States and Puerto Rico.