JCPenney Adds Home Items to Fyre & Co Private Brand
JCPenney is expanding the offerings from its Frye & Co private brand with a new collection of home products.
The new collection of products includes bedding, throw pillows and blankets, shower curtains and towels, joining the brand’s existing portfolio of apparel, shoes and more. Frye & Co’s new home items are Western-inspired, featuring color schemes like denim and terracotta and patterns that draw from the American Southwest.
“Frye & Co, a JCPenney private brand, first launched in 2022 and draws style inspiration from the iconic Frye brand,” said the retailer. “With this expansion into the home, Frye & Co will now offer a wide range of styles for both fashion and home synonymous with JCPenney’s focus on quality, affordable and stylish offerings for its customers.”
The home items are available only at select JCPenney stores and online.
JCPenney operates more than 650 stores in the Unite States and Puerto Rico. The company celebrated 120 years in business in 2022.