JCPenney Expands Apparel With Frye and Co. Debut

JCPenney has launched an apparel collection with Frye and Co. that will feature exclusive styles for the department store inspired by the Frye Brand.

The new assortment includes products for men and women. In addition to boots and bags, Frye and Co. offers a lifestyle apparel collection that embraces the brand’s core DNA of craftsmanship, quality and authenticity.

“We’re pleased to bring the exclusive Frye and Co. collection to our customers and offer the timeless, iconic style that Frye is known for,” said Michelle Wlazlo, executive vice president and chief merchandise officer with JCPenney. “JCPenney strives to celebrate and serve America’s diverse, working families by providing accessible style for everyone and we’re excited to partner with a brand whose history and values align with our own.”

Boots in the new assortment are available in women’s sizes 6 – 11 and men’s sizes 7 – 13. The assortment also includes sherpa jackets, boho midi dresses, fair isle sweaters, shirting, pants and more available in sizes XS – 3X and men’s Big & Tall. Additionally, cold-weather pieces, home & tech accessories will hit shelves in late fall 2022.

“Frye is an authentic American brand that holds a unique position in the fashion and lifestyle landscape,” said Christina Martin Pieper, senior vice president of Brand, Lifestyle at ABG. “We are excited to expand the brand’s reach with the launch of Frye and Co. at JCPenney and to unveil new, distinctive product offerings inspired by the brand’s rich heritage.