JCPenney, Sports Illustrated Team on Swimwear Line

The new collection includes both women’s and men’s styles, and will be available at nearly 300 JCPenney locations nationwide.
Greg Sleter
Associate Publisher/Executive Editor
Greg Sleter profile picture
JCPenney Swimwear
JCPenney is teaming with Sports Illustrated and swimmer Missy Franklin on a new swimwear line.

JCPenney and Sports Illustrated have teamed to launch the Sports Illustrated for JCPenney Swim collection, which includes a limited-edition collaboration with five-time Olympic gold medalist Missy Franklin. 

The Sports Illustrated for JCPenney swim collection offers trend-right styles with graphic prints, vibrant colors and bold silhouettes that are designed with performance in mind. The collection will include women’s and men’s styles and will be available at nearly 300 JCPenney locations nationwide. Women’s sizing will range from S-XL, while men’s sizes will range from S-XXL.

The limited-edition capsule with five-time Olympic gold medalist Missy Franklin made exclusively for women, features sporty yet stylish swimwear for the active women, offering adjustable styles in confidence-inspiring fits.

"We are excited to expand our partnership with Sports Illustrated and bring the highly anticipated swimwear line to JCPenney," said Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney. "We know that our customers will love this new line and look forward to seeing our Sports Illustrated swimsuits in action this summer."

The new Sports Illustrated for JCPenney swimwear collection is now available in stores and online at The Missy Franklin Sports Illustrated swimwear collaboration will be available exclusively in JCPenney stores and online on April 6.