JCPenney, Chef Jenny Martinez Team On New Kitchenware
JCPenney is teaming with Chef Jenny Martinez on the launch of Mesa Mia – a home collection featuring a variety of affordable, Mexican-inspired kitchen cookware available in stores and online.
Martinez is a well-known chef and social media creator who shares her rich family history through recipes and cooking demonstrations on YouTube, TikTok and Instagram. She believes dinner should be celebrated every day and is on a mission to unite families across America with her passion for cooking authentic Mexican food.
The Mesa Mia collection offers JCPenney shoppers a variety of cooking tools that include cast iron tortilla presses and molcajetes to create their favorite Mexican dishes at home. Martinez is a native of Chapala, Jalisco, Mexico, which served as the inspiration for this line with its deep colors, Chapala flowers and terracotta.
“JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us shopping there for everything, from back-to-school gear to new pots and pans. To have an exclusive cookware line being sold at JCPenney nationwide is a full circle moment for me. JCPenney will forever hold a special place in my heart.”
“As a JCPenney shopper herself, our partnership with Jenny was so natural from the start – she inherently understands the necessity of offering beautiful, functional, quality pieces for the best possible value because that’s why she comes to JCPenney when shopping for her own family,” said Michelle Wlazlo, chief merchandising officer with JCPenney. “Nothing brings a family together quite like a home-cooked meal. The Mesa Mia by Jenny Martinez cookware collection is as vibrant as the flavors Jenny creates in her recipes, and we are so excited for JCPenney customers to make memories in their own kitchens inspired by these pieces.”
The new, exclusive collection, Mesa Mia by Jenny Martinez, features cookware, tools, kitchen textiles and small appliances ranging from $19.99 – $199.99. Products in the line were designed and developed by Bergner.