JCPenney To Hire 10K Ahead Of The Holiday SeasonThe department store is touting its flexible work schedule and other benefits as it looks to prep for the holidays. JCPenney Launching Ad Campaign During Amazon's Thursday Night FootballRunning throughout the season on Prime Video, the department store will feature celebrities highlighting a variety of weekly specials. JCPenney Launches Adaptive Apparel Collection For Women The department store teams with wheelchair basketball star Jamey Perry on a new line of clothing designed for women with special needs. JCPenney, HARIBO To Launch Apparel Collection The assortment of tees, sweaters, pants, shorts, and accessories for kids and teens are hitting stores now. JCPenney Upgrading Nevada Distribution Center The department store makes a $40 million investment in its Reno facility that includes the installation of new technologies. JCPenney, Country Music Star Walker Hayes Team On New Apparel Line The new assortment of 25 items for men is launching online and in stores in May. JCPenney Launches Rewards Program The department store retailer's new initiative is designed to simplify the process of consumers getting money back for their purchases. JCPenney Opens Remodeled New Jersey Store The department store's updated Wayne location is part of the company's plan to invest $1 billion by 2025. JCPenney, Designer Johnny Wujek Team To Launch Prom Collection The new apparel assortment is designed to provide affordable attire for high school students celebrating a major milestone. JCPenney Launches Exclusive Limited-Edition Men's Apparel Line The department store retailer teams with Dallas-based influencer LaDarius Campbell on a unique men's assortment. 1 2 3 Next Last