JCPenney, HARIBO To Launch Apparel Collection
JCPenney continues to expand its assortment of proprietary apparel designs with the launch of an exclusive collection with the gummi candy brand HARIBO.
The initial assortment in the JCPenney x HARIBO collection includes tees, sweaters, pants, shorts, and accessories for kids and teens with graphics featuring the candy brand’s Goldbear and design elements such as a beanie with dimensional bear ears.
The collection of HARIBO Goldbear wear is available in Juniors XS-3X, Young Mens S-4XLT, Kids XXS-X, and Toddlers 12M-5T in select doors and online.
“It seems that no matter where you live or how old you are, everyone has a connection to HARIBO’s iconic Goldbears,” said Michelle Wlazlo, chief merchandising and supply chain officer with JCPenney. “It’s a treat that families have shared for more than 100 years. We’re proud to partner with such a storied brand to bring this craveable, joyful collection to life for families across America, giving a new generation the chance to experience the Happy World of HARIBO.”
“We’re thrilled to partner with JCPenney to surprise and delight our fans in this wearable way,” said Seth Klugherz, vice president of Marketing with HARIBO. “With so many fun and colorful options, it mirrors our vision of feeling like a kid in a candy store marveling at the tasty variety of HARIBO favorites like Goldbears, Twin Snakes, and Starmix. This Goldbear Wear collection is a playfully unexpected chance for families to have fun with HARIBO through displaying their fandom and we can’t wait to see their excitement.”
Later this year, the JCPenney x HARIBO assortment will be expanded with a holiday collection launching in November that will feature sleepwear and accessories in festive hues.
