JCPenney Launches B2B Website
JCPenney is entering the B2B world with the launch of a new tool that allows businesses and nonprofits to purchase products at bulk pricing from the legacy department store.
The company’s new business-to-business website offers current and potential bulk order customers exclusive access to JCPenney’s vast catalog of products across several divisions, from items in home and footwear to school uniforms for kids, apparel for men and women, and the retailer’s assortment of private label products.
The website, operated by JCPenney’s Commercial Solutions team, is designed to simplify the process for businesses and nonprofits that order products from the retailer in large quantities. The website was launched in response to an emerging trend of businesses increasingly looking to retailers to fulfill their product needs for daily operations with bulk product support.
“Customers are our top priority at JCPenney and we aim to create purchasing opportunities that meets their needs,” said Wendy Santana, vice president of Business Development at JCPenney. “Our business customers are no exception, and this new tool helps create an opportunity for us to be more accessible and efficient in our delivery of bulk order purchases.”
Through the website, B2B clients will have access to:
- Personalized Support: Work directly with a member of the team to find products that match their needs.
- Exclusive JCPenney Inventory: business customers will receive access to JCPenney’s catalog of private label brands, including St. John’s Bay, Liz Claiborne, Worthington, Stafford, Cooks by JCPenney, Thereabouts and more, alongside national brands. Business and nonprofit customers will also have full capabilities to place orders of any quantity and customize their color and size selections.
The company is also launching more capabilities in the second quarter of this year to support online voucher purchasing programs. Since the 1980s, JCPenney has supported voucher purchasing programs in-store only for their agency partners that serve those in need in the community. By expanding the retailers' program online, JCPenney will be able to offer this solution to every nonprofit and agency nationwide regardless of where they or their clients may reside.
