JCPenney Launches The WorkShop

JCPenney is commemorating National First Responders day with the launch of “The WorkShop,” an assortment of apparel and accessories designed for men and women. 

From easy-care denim to on-and-off-duty work boots, The WorkShop collects JCPenney’s highest-rated and most durable products into one easy-to-browse location that are inspired by those who daily protect our communities. A portion of sales matched by a donation to the American Red Cross during the celebration window of October 27 to November 2. National First Responders Day is October 28.

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“We recognize the essential role first responders play in our communities – from extinguishing fires to being first on the scene of an accident, they make every moment count to protect and support the communities they serve,” said Katie Mullen, chief customer officer with JCPenney. “At JCPenney, we strive to do the same and offer our customers the attention, value, choice and shopping experience they deserve, in a way no other retailer can.”

Shoppers will find a combination of national brands that JCPenney is known for as well as some of JCPenney’s own top-private label items such as the St. John’s Bay Men's Classic Fit Polo, which maintains more than 500 five-star reviews.

According to JCPenney, “The WorkShop” underscores the department store’s reinvigorated ‘Make It Count’ brand proposition and commitment to making fashion accessible. 

During the celebration of local heroes from Oct. 27 to Nov. 2, eligible first responders, including firefighters, police officers, emergency nurses and EMTs, will receive an additional 10% in store discount when they show their first responder badge to an associate at checkout. 

Additionally, a portion of sales will be matched by JCPenney with a donation of $100,000 benefiting the American Red Cross.