The retailer has acquired virtual fitting room provider Zeekit, which will enable shoppers to virtually try on its own brands before buying and share images socially with friends.
The interactive experience with games and recipes features characters from the Netflix show “Waffles + Mochi” and highlights the retailer’s store brands.
The retailer is adding an on-pack claim to millions of its own brand Your Fresh Market beef products that show the items have been sourced sustainably and certified by the Canadian Roundtable for Sustainable Beef.
Among the programming added to the virtual trade show will be a panel discussion about what retailers want from store brand suppliers, moderated by SB executive editor Dan Ochwat.
The retailer has rolled out Pure Balance Pro+ dog and cat food that is vet-formulated and joins a move to grow its overall pet assortment to meet the increasing rate of pet households.