Post Holdings has named Howard Friedman executive vice president, chief operations officer, serving on the executive management team and overseeing each of Post’s businesses, including its private brands business, to drive better collaboration, cost reduction and revenue opportunities across the portfolio, according to the company.
Friedman recently served as the president and CEO of Post Consumer Brands. The company recently acquired the cereal business from store brand leader TreeHouse Foods for $85 million. The deal had originally been struck for $110 million but the Federal Trade Commission filed a lawsuit opposing the acquisition.
The newly created position for Friedman reports to CEO Robert Vitale. Nico Catoggio will step in as the new president and CEO of Post Consumer Brands.
Friedman joined Post Holdings, St. Louis, in 2018. Before that, he served as the EVP of refrigerated meat and dairy at Kraft Heinz, where he spent the majority of his career. His experience with Kraft Heinz spanned general management and sales and marketing roles, including serving as head of the Walmart sales team.
Catoggio currently serves as managing director, senior partner at Boston Consulting Group. Mr. Catoggio began his career at Unilever, and advises consumer products companies on demand generation, organizational design and go-to-market strategies. He has advised both Post Holdings and Post Consumer Brands for several years.
“I am looking forward to working with Howard in this new role as we seek to optimize our opportunities to leverage the scale of our businesses,” Vitale said. “I am pleased to welcome Nico to our organization. He has deep strategic expertise and has worked with leading consumer products companies on state of the art demand generation.”
The roles go into effect in September 2021, prior to Post’s next fiscal year beginning October 1, 2021.