“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment
Davies founded the diversity and inclusion nonprofit group in 2012 and is stepping away as its board chair to focus on her new role as acting president of PLMA
Aimee Becker of Daymon shares ways store brands can accelerate growth in the market, after COVID-19, such as focusing on meal solutions and enhanced digital tactics
Report suggests retailers and private brand partners jump into innovation, inspire shoppers and get stronger at digital to continue its success after the pandemic