Consumer Attitudes & Behavior

Nielsen reports huge store brand gains during coronavirus

Across retail channels, store brand sales grew nearly 15% in the first quarter, ahead of national brands that rose by nearly 12%
Organic private brands stack up against national counterparts

Report says 83% of consumers believe organic own brands are as good as the national brand option
Private label does its share to drive sales, traffic

Survey of c-suite executives in grocery say private brands aren’t as influential as other departments but they hold their own in generating sales, foot fall
March retail sales see worst drop on record

Grocery channel up more than 25% for the month, year over year, overall dip nears 9%
Majority of c-stores see sales dip during COVID-19

Three-quarters of more than 150 convenience retailers said sales have been negatively impacted, per new online poll
Study says consumers have more appreciation for store brands

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label
Coca-Cola study looks at what drives shopper loyalty, visits

Exclusive research also ranks retailers based on who is executing behavioral drivers best
Store visits down, sales per visit up

Catalina Marketing data said for the week ending March 28, store visits are down 13%, showing a decline in “panic buying”

Glossy forecasts possible storm clouds in private label apparel