Consumer Attitudes & Behavior

Study from InMarket finds during pandemic, shoppers earning $100,000 or more are buying more store brands, overall there’s a 12% increase in sales

CNN story discusses store brand potential, retail gains during COVID-19 shopping

The U.S. Department of Labor reported that grocery prices were up 2.6% in April

In some categories that Field Agent researched, more than half of the consumers said they preferred the Great Value brand over the national competitor

As grilling season nears, retailer promoted the vegan, plant-based burgers that launched in January on its website

Report from Boston Consulting Group and IRI says private brands have increased its share of market on CPGs since 2014, but national brands continue to see gains

Hand sanitizer is back on top, with a more than 420% increase in same-week sales

Paul Woodward of Oracle discusses findings from its studies on private label, including one that shows total dollar volume in store brands has grown more than 40% in nearly a decade