In our latest guest blog, Laetitia Berthier, head of Customer Success at SymphonyAI Retail CPG, details how private brands can help drive e-commerce for retailers.
While price is more important for most consumers, 39% said they are very likely to choose retailers who offer a wide assortment of sustainable products.
NielsenIQ's Lorelei Bergin detailed the company's recent snacking data at Groceryshop 2023, which showed positive momentum for private brands in the category.
Barbara Connors, VP of Strategy and Acceleration at 84.51°, spoke with Store Brands at the industry event about how inflation is continuing to impact consumers.