According to experts from data firm Vericast, shoppers are continuing to gravitate towards the frozen section for their daily needs, often choosing private label options.
Data from Convenience Store News, a fellow EnsembleIQ publication, shows that younger shoppers are visiting convenience stores more than their older counterparts.
A new report found that consumers look to the prepared food section for easy, time-saving meal options, but still want the packaging these items are served in to be eco-friendly.