PLMA Education Sessions Focus On New Opportunities For Growth
The PLMA 2023 Private Label Trade Show kicks off on Sunday, November 12, with a series of educational sessions that will cover an array of topics ranging from new opportunities for the private label industry to innovation trends in beauty.
Sessions are slated to begin at 2 p.m. and will run through 4 p.m. An outline of each is below.
Marshal Cohen, chief industry advisor, Retail, Circana, “Retail Compression: Private Label’s Big Opportunity.” Learn how spending is creating unique opportunities for value in both lower and higher priced products. Consumers today look for value not just as the lowest price. What areas are gaining momentum? Where will the consumer shift their focus to? Hear what is needed to engage retailers and consumers to get excited again.
Kevin Ryan, founder/CEO of Malachite Strategy and Research, “Taste of Tomorrow: Forecasting the Future Forces Reshaping Private Label Food.” Gain valuable insights into the forces driving change and uncover the opportunities for growth and innovation. Whether you are a retailer, manufacturer, or investor, this presentation will equip you with the knowledge to navigate the challenges and seize the untapped potential hiding just below the trend surface.
Sara Williamson, Ph.D., assistant professor, Marketing, SUNY Old Westbury, will reveal key findings from PLMA’s new Gen Z Shopper Survey. This session will shed light on the brand-related perceptions and behaviors among the most loyal and lukewarm consumers in this emerging generation of young shoppers. Whether you are a retailer, manufacturer, or investor, this presentation will equip you with valuable insights for branding and product innovation strategies.
• Laureen Schroeder, owner/founder of Bespoke Beauty Partners, “What’s Next in Beauty: Top Trends for Innovation.” Learn what is relevant for long term success in this category. In color cosmetics, discover what looks and brands to watch for beyond the current racks and learn some key differences in demographic consumer needs. You’ll also hear about global and channel “best in class” benchmarks in each category and discover the hot brands and ingredients for innovative solutions to drive your beauty business.