Kroger, Dollar Tree, Amazon Private Brands Fastest Growing in 2023
Numerator's latest reports on top brands of 2023 outlines the 10 store brands that enjoyed the fastest growth in the previous year.
Kroger's Smart Way brand was ranked as the fastest growing in 2023 by Numerator.
In a year when sales of private label products continued to grow, the number of store brands available to consumers were also on the rise.
But which saw the biggest growth in 2023?
A new report from Numerator ranked the Top-10 biggest growing private label brands during the prior year. Among 200 of the largest private label brands tracked by Numerator, 66% experienced sales growth in 2023, 50% grew household penetration, and 47% increased their sales volume. Additionally, 39% saw all three metrics rise.
Of the 10 brands list, six came from three retailers (two each from Dollar Tree, Dollar General, and Aldi).
The following list includes the fastest-growing private label brands across all three measurements in 2023.
- Smart Way (Kroger)
- Sure Fresh (Dollar Tree)
- Amazon Basics (Amazon)
- Sweet Smiles (Dollar General)
- Publix Deli (Publix)
- Homeline (Dollar Tree)
- Favorite Day (Target)
- Tuscan Garden (Aldi)
- True Living (Dollar General)
- Specially Selected (Aldi)