Marketing Tactics

The e-tailer's Age of Possibility effort includes well known women whose experiences and achievements showcase the possibilities this time of life offers.

Hartshorn and his team were instrumental in carrying out the expansion of Clover Valley, a key component of Dollar General’s “Food First” initiative.

The retailer teams with Prince to develop a full line of products that includes apparel and various accessories.

The new assortment offered in various sizes and pack counts will be on display at the 2024 Sweets & Snacks Expo.

In recent months Favrow has led a number of projects at AWG including a refresh of product packaging for the company's Best Choice own brand.

The warehouse club reported strong comparable store gains across the company with Easter helping boost revenue.

Applegate is credited with driving new marketing partnerships and creating new promotional opportunities in television, movies, and radio to boost the company's private label assortment.

The beauty supplier is working to develop solutions that lead to increased recycling of used products.