Marketing Tactics

As the drug store chain navigates Chapter 11, its new promotional effort seeks to reconnect the retailer with consumers.

The new assortment sourced directly from California vineyards offer a variety of popular varietals.

Don Johnson, Principal with EY-Parthenon- Consumer Strategy Practice, shares his expertise and insights on how retailers can strategically expand their private label assortments to meet the needs of shoppers while also differentiating from competitors.

The drug store chain swaps out caps made of black plastic for white plastic to boost product recyclability.

The annual event to be held in San Antonio will also include the Private Label Hall of Fame induction ceremony.

Don Johnson, Principal with EY-Parthenon- Consumer Strategy Practice, shares his expertise and insights on how retailers can strategically expand their private label assortments to meet the needs of shoppers while also differentiating from competitors.

The retailer also announced a deal to acquire Vizio for more than $2 billion.

Finest Reserve by Our Family includes artisan-crafted frozen pizzas, upscale pastas, sauces, dressings and marinades, premium spices, salts and seasoning blends, chocolate and wine.