Marketing Tactics

Retailer’s pre-portioned Chef’s Menu kits available in several ethnic-inspired meals

Harris Poll study recognizes Wegmans, H-E-B, Publix and Aldi among 10 most highly regarded companies

Tell the industry about your innovative, on-trend new product concepts

Retailer agrees to publish list of fishery suppliers plus information on catch method, environmental impact

Manufactured by Nellson Nutraceutical, private brand nutrition and snack bars can be customized but already come in several flavor combinations such as apricot pistachio almond and vegan peanut butter

Retailer caricatures ‘broken and bloated supermarket shopping experience’ and highlights deep discounter’s low prices

This segment is on a flavor kick, allowing retailers to differentiate with private brands

For one consumer, the chain is a testament to how important the human element is to service, which has everything to do with building a positive image for a retailer’s brand