ShopRite debuts store brand meal kits

ShopRite has introduced a line of ethnic-inspired private brand meal kits, each containing pre-portioned fresh vegetables; chicken, beef or pork; olive oil; and a specialty sauce. The Chef’s Menu meal kits include such chef-created selections as Thai Coconut Chicken, Chicken Marsala, Korean Beef Stir Fry, Moroccan Chicken and Pork Scaloppini.

All of the meals meet USDA-recommended dietary guidelines and have been approved by ShopRite’s corporate and in-store dietitians. Each kit also features detailed cooking instructions on the package.

“We know our shoppers want to enjoy healthy, delicious dinners, but finding the time to cook a meal from scratch isn’t always an option,” said Geoffrey Wexler, vice president of food services at ShopRite, in a statement. “With the introduction of these meal kits, we’re able to offer our customers a simple way to create a five-star meal that is less expensive than a subscription service, doesn’t require advance planning or prep work, and can go from store to table in just one pan in about 15 minutes or less.”

ShopRite is the registered trademark of Keasbey, N.J.-based retailer-owned cooperative Wakefern Food Corp. With more than 270 ShopRite supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers each week.