Marketing Tactics

The pandemic hugely impacted shopping and it shows in the sales with disinfectants, cleaners and the like leading in sales growth

Store Brands in the Wild visits a highly creative concept shop dedicated to H-E-B’s Kodi brand

Aldi was among three companies that won the most awards, Giant Food and Lidl also won categories for their private brands

Interactive cooking videos with celebrity hosts gets 22 more videos, prominently featuring its store brands in videos and with direct links to purchase

RangeMe is offering a variety of resources for both retailers and suppliers via partnerships with certification organizations including Non-GMO Project, Fair Trade USA, 10 others

Company introduced the packaging option with a patent-pending, recyclable film

The annual Shopper Experience Index report from Bazaarvoice finds nearly 60% of shoppers purchased private brands because they liked the product, more than shoppers buying just on price.