Retail Media

Company told Store Brands it can identify audiences that buy a lot of own brands and measure campaigns targeting them.

Kathy Kimple talks with Store Brands ahead of her keynote that will include mystery shopped data and insights on store brands and e-commerce.

Shopping intelligence firm Catalina has partnered with GSTV to measure the effectiveness of gas pump digital ads, providing an opportunity for fuel retailers to better market their private label products.

Retailer expertly leverages influencers to promote own brands; Giovanna Dimperio, senior director of digital at H-E-B talks with Store Brands.

Retailer launched Albertsons Media Collective as a tool for branded CPGs but will utilize to promote private brands, too.

CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.

The platform, already working with Albertsons on efforts that can increase its own brand presence, introduced new shopping features and ad campaign.

Sean Turner of Swiftly says store brands can thrive on digital brand pages, through personalized recommendations and on retail media networks.