GNC adds exclusives from Sway Fitness

Health and fitness retailer GNC has announced its latest exclusive product launches. Sway branded pre-workout and SHEESHH energy sticks are now available in-stores and online.

Sway Fitness is composed of online influencers Noah Beck, Blake Gray, Bryce Hall, Griffin Johnson, and Josh Richards, aided by Dr. Jim Stoppani and JYM Supplements’ Mike McErlane. The brand was launched in 2021.

“GNC is excited to help launch Sway products into the fitness routines of consumers across the country,” said Kevin Maloberti, VP of merchandising at GNC. “With these products we’ve officially launched our partnership while also leaning into the larger trend of fun flavors for on-the-go products to enhance adoption.”

Sway Fitness Pre-Workout is now available in three new flavors including Adios Mofo, Cherry Bomb, and Sex On A Peach. Sway SHEESHH Energy Sticks come in two flavors: Grape and Sour Gummy. Recent GNC-exclusive products include Echelon energy drinks and Podium Nutrition products. GNC’s private label vitamins can be found at Walmart locations nationwide.

“Our Fitness Pre-Workout and SHEESHH Energy Sticks embody the #SwayWay. Our customers want a healthy physique, live an active lifestyle and have fun doing it,” said McErlane. “We help them achieve balance by offering products that are delicious and they work. We’re excited to partner with GNC to build the Sway Fitness brand and get our products into more gyms."