The company’s Heroes in Apron Fund will become the umbrella organization for all of its charitable efforts including financial assistance for its employees in need and charity donations.
The retailer is the first to be a sponsor of the health-tracking app and online platform, adding more than 100 recipes, many of which feature its Sprouts Brand products.
The retailer’s U.S. division launched a Twitter contest for its Lidl Gelatelli ice cream, seeking shoppers to post creative ways they enjoy the store brand frozen treat line.
