Petco to expand PupBoxes with private label products

Petco will offer new PupBoxes to meet the four different stages of a dog's life, packing them with the retailer's own brands.
Zachary Russell
Associate Editor
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Petco Health and Wellness Company recently announced that PupBox, a monthly subscription service for dogs, will expand to offer boxes across four life stages — puppy, young pup, grown Pup and senior pup — designed for a dog's specific needs at each stage of life. The Pupbox will feature Petco owned brands such as Leaps & Bounds, Good Lovin’ and Well & Good, with products ranging from toys, treats and chews, to supplies.

The expansion follows the expansion of Petco’s mental health pet programs, which also features the retailer’s private label products. Petco says the boxes will be a big hit with the millions of incremental new pets in homes since 2020.

"Over the last two years, PupBox has tripled in size, and today we are excited to boost that momentum by announcing a broadening of our Pupbox assortment to all ages of dogs," said Ron Coughlin, chairman and CEO of Petco. "This will provide pet parents with curated toys, treats without artificial ingredients and great training, grooming and veterinary offers, all while further strengthening our recurring revenue model — good for pets and good for Petco."

PupBoxes are curated Petco's trusted experts, each containing five to seven hand-picked items, including toys, accessories, treats and chews meeting Petco's industry-leading nutrition standards, as well as engaging educational materials, with costs ranging from $29 to $39 per box based on a monthly or annual commitment. Each box also includes exclusive offers and discounts on services at Petco pet care centers, including grooming, training and veterinary care, giving subscribers access to Petco's complete pet care ecosystem.

Details of the four PupBox options are as follows.

  • PupBox: Puppy — Ideal for newborns to six month-old puppies. The box will feature age-appropriate training guides to help address puppies' changing needs and growth and development, supporting pet parents through key milestones such as crate training and socialization.
  • PupBox: Young Pup — This box will be tailored to dogs roughly seven to 18 months old. It includes training guides to help ease the transition into adolescence, as well as content on more general health and wellness themes such as nutrition and grooming.
  • PupBox: Grown Pup — For dogs ranging from 19 months to six years old (or older, depending on dog size and breed), this box will provide pet parents with tips and products that are essential for a dog's adult life. Informative materials on topics such as mental health and seasonal themes are also included.
  • PupBox: Senior Pup — The age at which an adult dog becomes a senior dog varies by pet breed and size, but typically ranges from seven to 11 years of age. Senior dogs have unique needs across nutrition, activity level and overall health. The Senior PupBoxes will feature treats, toys and educational content aimed at guiding pet parents through their dogs' elderly years and will become available later in the year. Until these boxes are available, customers will be eligible to receive PupBox: Grown Pup for older dogs.