Loyalty Marketing

Petco, the exclusively retailer of JustFoodForDogs, is expanding its partnership with the premium dog food company in a number of ways.

Southeastern Grocers has donated to the International Committee of the Red Cross, and will donate profits from its Ukrainian-made private label vodka to the eastern European nation following the Russian invasion.

Delivery platform Grubhub and online grocery retailer Buyk have partnered to bring Buyk's inventory, including own brands, to the platform.

Proceeds from the new, limited-edition "Education Heroes" ice cream flavor will go towards aiding teachers in Texas.

The list of 20 store banners use their now award-winning programs to save customers money, along with promote own brand products.

Shoppers can now get convenience items delivered from their local 7-Eleven through the new program.

Two products from Costco's private label brand earned 'most trusted' honors in a BrandSpark survey of Canadian consumers.

In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.