Natural Grocers announces deals, giveaways ahead of Earth Day

The natural and organic grocery chain is promoting deals on own brand items, rewards and giveaways during its fifth annual Ladybug Love Campaign.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Natural Grocers

Lakewood, Colo.-based grocery chain Natural Grocers has announced its fifth annual Ladybug Love Campaign in celebration of Earth Day. The campaign will include Earth Day deals on own brand products, gift card giveaways and more.

“Natural Grocers is thrilled to celebrate the fifth year of Ladybug Love – its way of championing creatures that are sometimes taken for granted: insects!,” said the chain. “Natural Grocers aims to bring awareness to these little critters that play a crucial role in the stability of our food supply and regenerative farming. Fundraising efforts will benefit a nonprofit partner, Beyond Pesticides, for its Organic Parks Projects to help reduce synthetic pesticide use at local parks in Natural Grocers' communities.”

Natural Grocers has seen recent success. For the first quarter of fiscal 2022 ended Dec. 31, 2021 compared to the first quarter of 2021, Natural Grocers reported a net sales increase of 4.6% to $277.3 million, with daily average comparable store sales increasing 3.8%, and 16.5% on a two-year stacked basis. 

Natural Grocers is inviting customers to pledge for the first time or renew their commitment to protecting beneficial insects by committing not to use chemicals that harm ladybugs and other beneficial insects on their lawn or garden, and to support 100% organic produce. The company’s goal is to raise $250,000 in April for Beyond Pesticides through the following in-store fundraising opportunities:

  • Natural Grocers will donate $1.00 to Beyond Pesticides for every Ladybug Love pledge signed, whether it's a first-time signer or a renewed pledge, from April 1 – 30.
  • {N}power members who make or renew their pledge from April 1 – 15, will also receive $5 off their purchase on Earth Day, April 22.
  • For every Ladybug Zip Pouch sold, Natural Grocers will donate $2 to Beyond Pesticides.
  • Customers will have the opportunity to make contributions to Beyond Pesticides ($1, $5 or $10) upon checkout at any one of Natural Grocers 161 store locations nationwide.

Customers will enjoy special Earth Day Deals from April 22–24 on eco-friendly products such as Stasher reusable silicone bags, Natural Grocers Brand cleaning products, Endangered Species Chocolate, Equal Exchange Organic Coffee, Green Goblin vinegar weed killer, and much more.

  • April 1-30: Customers have a chance to win a "Tree-T Yourself, Outdoor Adventure" grand prize package, courtesy of Endangered Species Chocolate, which includes:
    • Customers can enter for a chance to win Natural Grocers gift cards by filling out an entry form in-person at their local store.
    • A Tandem Kayak and Paddles
      • Endangered Species Chocolate Prize Package
  • April 1-30: Customers are invited to count the ladybugs placed throughout the pages of the April 2022 Natural Grocers good4u Health Hotline magazine, for the chance to win a $500 Natural Grocers gift card.
    • To enter the contest, customers simply fill out the form in the magazine and drop it off at any Natural Grocers store by April 30, 2022. A drawing among all entries with the correct number of ladybugs will determine the winner.
  • April 22: One Natural Grocers Brand cleaning product will be randomly given out at checkout at all stores.
  • April 22-24: Customers can enter for a chance to win Natural Grocers gift cards by filling out an entry form in-person at their local store.
    • One $500 company-wide grand prize.
    • $100 gift card prizes at each store.

Members of {N}power, Natural Grocers' free loyalty program, will have access to additional promotions throughout April, with special consideration on Daily Doorbuster Deals, April 22 – 24.

  • March 31-April 30: {N}power members will receive 25% off all Natural Grocers Brand vitamins and supplements.
  • {N}power members who pledge between April 1st and 15th will receive $5 off their purchase on Earth Day April 22.
  • April 22 – 24: {N}power members will receive a free limited-edition Ladybug Love reusable bag and free sticker with purchase. 
  • April 22–24: {N}power members will be treated to exclusive daily doorbuster deals on select fan-favorite products, limit of two each:
    • April 22 - $3.99 pasture-raised eggs
    • April 23 - $3.99 bacon & bacon alternatives
    • April 24 - $1.99 Natural Grocers Brand Organic chocolate bars

{N}power, Natural Grocers' loyalty program is free to join and offers exclusive discounts, digital coupons, rewards benefits, and other members-only features. Customers can sign up for {N}power here or by texting 'organic' to 72345.

Natural Grocers' Founding Principle of Nutrition Education includes empowering its communities to make informed decisions about their environmental impact. Throughout April, the chain will be promoting practices that reflect its commitment to the health of our planet (both in-store and online) related to food, homes, gardens and yards. 

  • Check out the special edition "Use This, Not That" for recommendations on clean and green household essentials in the April 2022 good4u Health Hotline.
  • Household products at Natural Grocers undergo the same strict vetting process like all other departments so that customers can feel secure in buying transparent products.

Founded in 1955, Natural Grocers operates 161 stores in 20 states.