Hy-Vee to focus on blood sugar management for April health initiatives

The retailer is continuing its monthly health events both virtually and in-person, with a focus on blood sugar management in the month of April.
Zachary Russell
Associate Editor
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Iowa-based grocery chain Hy-Vee is continuing its monthly health initiatives. 

In April,  Hy-Vee’s registered dietitians will host events focused on blood sugar management and overall health. Events will include virtual freezer meal workshops and free virtual on-demand and live diabetes health store tours. Hy-Vee registered dietitians will also provide 1,000 free A1C screenings at select stores throughout the month.

During March, the retailer focused on nutrition, diabetes and healthy lifestyles. The health initiatives pair with Hy-Vee’s own brands, including the Good Graces line of nearly 90 dietitian-approved, gluten-free items. In a recent survey from Newsweek magazine and BrandSpar International, Hy-Vee was named the grocer with the third most trusted private label selection according to customers.

On-Demand and Live Diabetes Health Store Tours (Virtual)

Hy-Vee dietitians will help customers navigate the aisles during complimentary virtual on-demand and live nutrition store tours. Customers can learn the basics of creating a diabetic-friendly meal plan that includes Hy-Vee Aisles Online shoppable links for the products shared during the tour. Tours are also available in Spanish.

Freezer Meal Prep Workshops (Virtual)

Hy-Vee dietitians will also host virtual carb-conscious Freezer Meal Prep Workshop classes throughout the month. Individuals can register for only $10 to receive a step-by-step guide, recipes, shopping list and a Hy-Vee Aisles Online shoppable link. Workshops will include meal prep tips and product recommendations to help customers, and can be completed virtually alongside the dietitian or on their own.

Free A1C Screening Tour (In Person)

Additionally, 1,000 free A1C screenings will be administered at select Hy-Vee stores throughout the month. Results will be provided immediately following the screening, and Hy-Vee dietitians will share how they can assist with blood sugar management. These screenings are sponsored by BD Medical, Birds Eye, California Avocados, Catalina Crunch and Sugarbreak.

Hy-Vee operates more than 285 retail stores across eight Midwestern states. To learn more about Hy-Vee’s virtual dietitian events, search for your location here.