Digital Marketing

84.51°'s Michael McGowan detailed some of the five objectives that retailers can use to better promote products ahead of another potential strong year for private label.

The Shoppable Video-Live Commerce launch will allow advertising opportunities on The Fresh Market's livestream programs.

Customers can now order their favorite Southeastern Grocers private label products with curbside pickup at Winn-Dixie and Harveys locations in five states.

Daymon's Chelsey Capps details how retailers can best promote private label products around thematic holidays such as Valentine's Day.

The meal for two is priced at $35, and the retailer is promoting its floral, candy and prepared dessert offerings for the Feb. 14 holiday as well.

The new retailer-exclusive products are inspired by video game and anime series including Dragon Ball Z, Naruto, Pac-Man and more.

Available now, CVS Health's new one+other brand was designed to offer customers of all backgrounds personal care staples at an affordable price.

Gen Z and Millennial consumers are fueling the growing categories, showcased in a new report that looks at Amazon data.