Luna Daily Makes U.S. Debut Exclusively at Sephora

The personal care brand is making its debut from across the pond, and will be available exclusively at Sephora locations and online.
Zachary Russell
Associate Editor
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Luna Daily Sephora

U.K.-based intimate care brand Luna Daily is launching in the U.S. exclusively at Sephora, bringing its three ranges of products to over 260 Sephora stores.

Luna Daily is a female-founded, microbiome balancing body care brand for all skin, “even your most intimate,” according to the brand. Luna Daily’s three ranges of products include Original (for daily care), Fragrance-Free (for sensitive or allergy-prone skin, including pregnancy and post-birth), and Hydrating (for dry, dehydrated or hormonally changing skin, including, perimenopause and menopause).

Each Luna Daily product has been tested on all skin types, including sensitive skin, and was created based on the brand’s mission to revolutionize the outdated 'feminine hygiene' category, according to the brand. Luna Daily products are formulated with The Luna Daily Collective, composed of expert dermatologists, gynecologists and experts.

Luna Daily Sephora

“Luna Daily was born out of personal experience of not being able to use traditional body care products for my intimate skin, frustrated at the outdated feminine hygiene products available with all of the ‘what’s wrong with her’ associations,” said Katy Cottam, founder of Luna Daily. “With the help of medical experts including dermatologists and gynecologists, I created Luna Daily – microbiome balancing body care for all your skin, even your most intimate. And revolutionizing a new category of products is only part of our mission – with Luna Daily, I want to help normalize conversations and change education, connecting women to each other and their entire bodies.”

Luna Daily products will be featured on Sephora’s “Next Big Thing” wall in stores. Luna Daily will make its brick-and-mortar debut in May, while products will be available online on April 4.

“Sephora is thrilled to partner with Luna Daily and continue bringing our clients best-in-class products that support all their beauty and wellness needs,” said Cindy Deily, VP of Skincare Merchandising at Sephora. “With its inclusive approach and effective, clean formulations, Luna Daily offers products that support the unique needs of women at all stages of life and helps reinforce Sephora’s commitment to this important, growing category of intimate care. We look forward to introducing Luna Daily to our Sephora community and know it will be a wonderful addition to our assortment.”