Kohl's & Sephora Expand Store-In-Store Partnership

Department retailer Kohl’s and beauty retailer Sephora are expanding their store-in-store partnership, adding 250 locations this year.

The new additions will bring the total number of Sephora stores within Kohl’s locations to more than 850, giving Sephora’s private and exclusive brands an expanded reach. Sephora at Kohl’s will enter seven new states in 2023 including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota, and Utah, bringing the collaboration to 48 states.

The partnership first launched in 2020, with the companies introducing the first 200 stores in 2021, followed by 400 additional Sephora at Kohl’s locations in 2022. 

50 additional small-format Sephora at Kohl’s are slated to open by the end of 2023, adding a new format to the retailer collaboration.

“We are making great strides in building a formidable beauty business with the addition of Sephora at Kohl’s,” said Karen Daoust, Kohl’s senior vice president, general manager, Sephora at Kohl’s. “The completion of our 850 stores in 2023 is just the beginning as we look to expand Sephora at Kohl’s to all stores, enhance the customer experience and deliver prestige beauty to our customers across the country.”

Kohl’s operates more than 1,100 stores in 49 states.