Petco & Freshpet Launch Custom Dog Food Subscription Program
Pet retailer Petco and pet food brand Freshpet have launched a collaborative subscription program designed to give pet parents high-quality pet food delivered right to their door.
Available exclusively on petco.com, Freshpet Custom Meals are the result of increasing consumer interest in direct-to-doorstep fresh, personalized pet meal plans, according to the retailer. After completing a short questionnaire on their dog's attributes, sensitivities and health goals on petco.com, pet parents will receive a personalized meal plan with specific feeding guidelines based on the pet's breed, age, body type, activity level and more.
Pet parents can select their preferred delivery window for the food to be sent via Petco's delivery services. The subscription meal plan starts at $3 per day.
"It's exciting to see the demand for fresh pet food continue to grow," said Scott Morris, co-founder and president of Freshpet. "As shoppers seek healthier, real food for their pets, they're also looking for solutions that provide added convenience. Our partnership with Petco allows us to deliver on both – creating customized healthy meal plans delivered to consumers' doorsteps."
All Freshpet Custom Meals recipes are made with natural chicken, beef, salmon or eggs, real fruits and vegetables, and never any powdered meat meals or preservatives. Each meal is steam-cooked to retain vital nutrients and kept refrigerated until it reaches the pet parent's home, according to Freshpet.
"This exclusive, customized home-delivered product is a breakthrough in the way pet parents can provide their pets with the very best nutrition," said Amy College, chief merchandising officer at Petco. "We're thrilled to partner with Freshpet, the leader in fresh pet food, to bring Freshpet Custom Meals to life through our differentiated, seamless omnichannel ecosystem, as part of our ongoing commitment to pets' high-quality nutrition and complete health and wellness."
Petco has launched regionally across 15 states, including California, Texas, Florida and New York, and will be available nationally later this year.