Petco, Canadian Tire Expand 'Shop-in-Shop' Partnership

Pet retail giant Petco is expanding its presence in Canada through its partnership with Canadian Tire.

The San Diego, Calif.-based company is increasing the number of shop-in-shops at the Canadian retailer, reaching 90% of Canadian Tire's locations across the country by the middle of 2023, bringing the total number to 450 locations. Canadian Tire shoppers will be able to find Petco’s private label products, including offerings from the WholeHearted, Reddy, SoPhresh and Well & Good brands.

“Through our exclusive expanded partnership with Canadian Tire, we're growing awareness of — and access to — Petco's health and wellness products within Canada's dynamic and rapidly growing pet market," said Petco Chief Merchandising Officer Amy College. "Four years after our teams brought this exciting and innovative concept to pet parents, the continued growth of our partnership speaks to pet parents' deep confidence in Petco's pet care expertise, as well as the power and reach of Canadian Tire's connection with local markets. These shop-in-shops will continue to bring innovation to existing Canadian Tire pet parents and attract new customers for years to come."

According to the retailer, which offers its own private label products across “Living, Playing, Fixing, Automotive and Seasonal & Gardening” divisions, an estimated 90% of Canadians live just 15 minutes away from a Canadian Tire store.

"With 60% of Canadian households home to a family cat or dog, pet is an important product category with strong potential for growth rooted in value, relevance and trusted brands for our customers," said Michael Magennis, SVP of General Merchandising at Canadian Tire Retail. "Since partnering with Petco in 2018, we have seen double-digit growth in the category with a marked increase in customers shopping the pet category for the first time."

Petco operates more than 1,500 pet care centers across the U.S., Mexico and Puerto Rico.