Maesa Names New Chief Brand Officer

Oshiya Savur joins the company and will oversee several aspects including product development and marketing.
Greg Sleter
Associate Publisher/Executive Editor
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Oshiya Savur
Oshiya Savur.

Global beauty incubator Maesa has named Oshiya Savur as the company’s chief brand officer.

Prior to joining Maesa, Savur has served in senior omnichannel and brand management roles at several companies including Unilever, Revlon, and Elizabeth Arden. Most recently, she was with Charlotte Tilbury, North America, where she achieved top-ranking sales in Prestige Beauty and drove growth through strategic earned media and influencer marketing campaigns.  

In her new role, Savur will oversee product development, creative, brand and trade marketing, communications and social & influencer marketing.

“This is a very exciting time for Maesa as we continue to strengthen our leadership team to accelerate profitable growth for the company,” said Piyush Jain, company CEO. “I am looking forward to Oshiya building on the strong innovation and marketing fundamentals at Maesa and to continue expanding the Maesa magic and making Maesa the absolute best beauty innovator & marketer globally.”

“I rejoice in being first to market, trying things no one has done before, and creating my own strategic frameworks in how I view Marketing,” said Savur. “Working at Maesa is a dream come true. It will allow me to consistently disrupt personal care with exciting brand launches within an already strong portfolio, so the opportunities to succeed here are endless. At the same time, I am looking forward to applying the intellectual rigor that will help scale a sustainable incubator model for years to come.”