Mary Ellen Lynch, principal at Circana, kicked off the recent Store Brands Industry Forum on Consumer Trends with a keynote presentation detailing private label's recent growth.
NIQ data shows that not only is sustainability important for consumers, but that private label products that make sustainability claims are growing faster than branded items.
Gluten-free food and beverage products are outpacing traditional products in categories across the board, giving retailers an opportunity to enhance gluten-free private label offerings.
