Misfits Market, Upcycled Food Association Name Upcyling Challenge Winners

The three winners were among seven nominees who pitched their upcycled products to judges at Natural Products Expo West 2023.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Misfits Market

Misfits Market and the Upcycled Food Association have named the three winners of its Upcycling Challenge, with the winning products earning an exclusive placement with the online retailer for one year.

Seven food finalists, chosen from 114 food entrepreneur applicants, pitched their upcycled product ideas to a panel at the recent Natural Products Expo West trade show. Challenge winners will be featured on Misfits Market with national branding and promotional opportunities and distribution in 48 states. 

In addition, the Upcycled Food Association will waive its Upcycled Certified fee normally incurred during the certification process. To date, 72 companies have certified a total of 371 products and ingredients through the program.


Atoria's Family Bakery, the maker of bread with simple, non-GMO ingredients, won for its upcycled mini naan that includes 18% Regrained Super Grain, a nutritious grain rescued from the beer brewing process.

Chomps, the maker of sustainably sourced proteins with no hidden or harmful ingredients, won for its variety pack of meat snacks that contain 10% meat left over from production.

Petit Pot, the maker of decadent desserts that come in reusable jars and sustainable packaging, won for its upcycled rice pudding with 8.5% broken rice pieces.