Misfits Market, Upcycled Food Association Announce Product Challenge
Online grocery Misfits Market has announced a new challenge for brands to earn an exclusive, one-year placement on the grocer’s website.
Together with the Upcycled Food Association, Misfits Market is launching The Upcycling Challenge, a contest for food entrepreneurs to create an innovative, sustainable, and delicious food product that repurposes excess food or waste. Finalists will pitch new products to a panel of judges at EXPO West in March 2023 in Anaheim, Calif.
The winner of The Upcycling Challenge will receive an exclusive, one-year slot placement on Misfits Market with national branding and promotional opportunities, along with distribution in all 48 lower states. They will also have their fees waived for the product to become Upcycled Certified by the Upcycled Food Association.
“Fighting food waste has always been core to our mission, and we've expanded our impact by partnering with sustainable brands such as Belgian Boys to bring consumers sought-after upcycled products,” said Abhi Ramesh, founder and CEO of Misfits Market. “We’re excited to partner with the Upcycled Food Association to share our platform and elevate the next generation of food innovators who are committed to turning waste into delicious new products.”
At EXPO West, applicants will have the opportunity to share a five-minute presentation about their new, sustainable item in front of a panel of judges. All submissions will be judged based on overall taste, quality of ingredients, percentage of upcycled ingredients, demand for the product within the category and packaging. Sign up for The Upcycling Challenge here.
"Upcycled Certified is based on the simple idea that the products bought and sold every day can fight climate change," said Turner Wyatt, founder and CEO of the Upcycled Food Association, a third-party certification group. “We are thrilled to be partnering with Misfits Market to spark supplier collaboration and innovation in creating delicious products that eliminate food waste.”