The retailer has acquired virtual fitting room provider Zeekit, which will enable shoppers to virtually try on its own brands before buying and share images socially with friends.
The retailer opened an online application process for suppliers looking to join its first Go Fresh & Local Supplier Accelerator that will occur in August in Cincinnati.
The triple-digit online sales growth for the period piggybacks off triple-digit online sales growth in Q4 2020, and Ahold gained further increases from its acquisition of Fresh Direct in the fall.
The interactive experience with games and recipes features characters from the Netflix show “Waffles + Mochi” and highlights the retailer’s store brands.