The company‘s distribution deal with plant-based nutrition brand PlantFuel is set to launch in August and will bring various products to GNC’s more than 2,300 stores and its website.
The retailer opened an online application process for suppliers looking to join its first Go Fresh & Local Supplier Accelerator that will occur in August in Cincinnati.
The retailer has acquired virtual fitting room provider Zeekit, which will enable shoppers to virtually try on its own brands before buying and share images socially with friends.
The interactive experience with games and recipes features characters from the Netflix show “Waffles + Mochi” and highlights the retailer’s store brands.
For the second year, the discount retailer offers consumers a chance to donate at checkout to serve the museum and veterans; military members and veterans also get an additional discount on its large patio assortment.