The Great Value brand of black and green tea bags are certified sustainable through the Rainforest Alliance, joining Great Value tuna and coffee as responsibly sourced products.
The New Zealand-based producer put out statements with UL that marketing claims in the category should be substantiated to protect consumers in the growing category.
The retailer has acquired a minority interest in four brands from the U.K. company and will have exclusive multi-channel rights for Topshop and Topman in all of North America.
The retailer’s U.S. division launched a Twitter contest for its Lidl Gelatelli ice cream, seeking shoppers to post creative ways they enjoy the store brand frozen treat line.
