The private brand diaper and hygiene products supplier is donating proceeds of purchases of its branded Cuties diapers to the organization and sponsoring an awareness campaign for volunteers.
More than 1,200 products across the bed, bath and kitchen categories, Simply Essential is the third owned brand to launch this year and brings a value line to the retailer.
The retailer is adding an on-pack claim to millions of its own brand Your Fresh Market beef products that show the items have been sourced sustainably and certified by the Canadian Roundtable for Sustainable Beef.
