The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.
The autobiographical book by Joe Coulombe, the founder of Trader Joe’s, known as the Original Trader Joe, was released today with a multimedia component being pitched for the screen.
Retailer’s broad Target Forward sustainable strategy includes a plan to have 100% of its store brands be designed to eliminate waste, sourced sustainability, be recyclable and more.
Davies has been appointed a three-year term as president of the organization, as it prepares for the Private Label Trade Show’s return to Chicago Nov. 14-16.
