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08/04/2021

Instacart appoints another former Facebook leader

The online grocery delivery service named Carolyn Everson to the role of president, who worked alongside new CEO Fidji Simo at Facebook. Both played pivotal roles in Facebook’s advertising business.
Dan Ochwat
Executive Editor
Dan Ochwat profile picture

Instacart has appointed another Facebook veteran to its executive leadership team.

The leading e-commerce grocery delivery provider has named Carolyn Everson to the role of president, effective Sept. 7, and she will report directly to newly appointed CEO Fidji Simo, who replaced Apoorva Mehta, the founder of the company. Both women played pivotal roles in the growth of Facebook, working together to build up Facebook’s advertising business and solutions.

Carolyn Everson wearing a suit and tie smiling at the camera
Carolyn Everson

Everson comes to Instacart from more than a decade at Facebook, where she was most recently the vice president of global marketing solutions, working with advertisers and agencies and overseeing a team focused on global partnerships and the company’s Creative Shop platform.

Everson played a major role building Facebook into the second largest digital ad platform globally, Instacart said. Before that, she served as corporate vice president of Microsoft’s global advertising sales and trade marketing teams. In the role, she led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming and more. She also spent nearly seven years at MTV Networks as COO and EVP of U.S. ad sales.

"I've had the privilege of working with Carolyn for a decade and know just how lucky we are to have her leadership and talent at Instacart. Carolyn's an industry legend, best known for cultivating strong, trusted relationships that drive strategic value for partners,” Simo said. “At Instacart, partnerships and relationships are at the heart of everything we do. With more than 600 retail partners and thousands of advertisers helping power our marketplace, Carolyn's unmatched experience and authenticity will be a key driving force for our business as our teams prepare for our next chapter of growth."

Everson holds a bachelor's degree in Liberal Arts and Communications from Villanova University and earned a master's degree in Business Administration from Harvard Business School, where she was a Baker Scholar. Everson is on the Board of Creative Artists Agency, as well as the Humane Society of the U.S., the Mobile Marketing Association, and the Advertising Women of New York Foundation. She is also a member of the Villanova University Board of Trustees.

"With Carolyn at the helm as President, I'm excited to reimagine the role Instacart plays in the future of food by unlocking more inspiration, personalization and accessibility for consumers around the world, while also driving even more growth and engagement for our partners and the broader grocery industry,” said Simo. 

Like Everson, Simo joined Instacart from Facebook where over the last 10 years she oversaw the development and strategy for the Facebook app, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. She was also a core driver of Facebook’s mobile monetization strategy and led the team in charge of architecting Facebook’s advertising business and developing ad formats for mobile, according to Instacart.