David’s Bridal expands private label line

The Galina Signature own label added a new lingerie line as well as dresses and accessories.
Dan Ochwat
Executive Editor
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David’s Bridal, the wedding and special occasions retailer with more than 300 stores, expanded its Galina Signature private brand, introducing a new line of lingerie as well as an added assortment of its bridal and bridesmaids dresses, accessories and more.

a woman in a wedding dress posing for a photo

The retailer said the new Galina Signature bridesmaids dresses come in high-shine fabrics and exclusive color assortments, and the 15 exclusive Galina Signature Lingerie items come unique styles under $40 in sizes ranging from small to 2X.

The retailer also expanded its existing bridal, occasion and accessories lines that are only available at David's Bridal. The latest Galina Signature wedding dress collection features sophisticated elements coupled with sultry details, like strapless bridal gowns or dresses with an above-the-knee-cut. Accessories include expanded shoes, handbags and jewelry. 

 "Our Galina Signature brides are sexy, bold, and confident and our design team has spent months refining every detail of this collection to achieve that signature look. We are thrilled to be able to deliver our customers exactly what they want with a unique and stylish collection exclusive to David's Bridal. With vast options in luxe fabrics, show-stopping styles, exclusive colors and all sizes—this Galina Signature collection is unlike any other,” said Nancy Viall, chief merchandising officer of David's Bridal.

The expanded collection is available in all physical retail locations and online at Galina Signature is just one of five exclusive labels for David's Bridal. The announcement of the expanded Galina Signature collection is the latest advancement in the transformation for David's. The bridal retailer continues to unveil innovative solutions to better serve their customer including the launch of Diamond, their industry leading loyalty program with over 500,000 members in less than seven months, their seasonal lookbook, The Wink by David's Bridal, BrideMoji digital stickers, and their new YouTube Live Channel with 24/7 Wedding Videos.