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08/03/2021

Modern Meat introduces first meat-free products in Real Vision Foods deal

The companies paired up this year in a co-manufacturing deal for Modern Meat branded items but also private brand production.
Dan Ochwat
Executive Editor
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The co-manufacturing partnership between Modern Meat and Real Vision Foods has cooked up its first line of products, a meat-free seafood dish.

Canadian plant-based meat manufacturer Modern Meat struck a co-packing deal with Real Vision Foods of California at the start of the year, agreeing to produce up to a wholesale value of $25 million worth of Modern Meat products annually through Real Vision’s U.S.-based facility. 

Through the partnership, Modern Meat is focusing on its branded products but did previously tell Store Brands it was open to private label opportunities with retailers. Real Vision has a history producing own brand products as well.

In its 100 years of experience, Real Vision has provided more than 250 SKUs of store brand and branded products to mass merchants, club stores and retailers in the United States and Canada.

Ushering in the co-manufacturing agreement between the two companies, the companies are bringing to market the Modern Crab-less Cakes and Remoulade products to be the first in its portfolio of plant-based meat alternative products in the United States.

"We are very pleased with the quality of products that have been produced by Real Vison, and we expect Modern Meat to be hitting shelves of retailers throughout the west coast of the United States imminently,” said Chris Parkinson, brand and relationship manager of Modern Meat. “Our company is working diligently with an array of distributors to ensure visibility on store shelves. We expect to see significant growth in the coming months through this expansion plan."

Joseph Ertman, president of Real Vison Foods, added: “From our initial meeting with Modern Meat we recognized quickly that we were aligned in our values and vision to enhance and expand premium quality plant-based meat alternatives. Their ingredient deck is simple, easy to understand, and free of many common allergens. Working with a group that understands the plant-based space and where it's going is exciting and we look forward to an expanding and rewarding relationship with Modern Meat in the coming years."